Why isn't my website appearing on Google?

I just published a new website for my furniture business with individual project pages for each product and they don’t show on Google? The home page is quaggadesigns.com but for some reason when I google “quagga designs tic tac toe” (tic tac toe is our bestseller) it does not appear. I just updated meta descriptions and titles. Can anyone tell me what the problem may be?

Would really appreciate it - sales have been low due to this and this is horrible for Christmas.



Here is my site Read-Only: LINK
(how to share your site Read-Only link)


The URL you shared is another business. Expecting Google to rank pages of a new site is not realistic. You can follow the guidance Google provides in Search Central. Google has indexed pages on your site. The link below will show which ones.


Here are my steps to get ranking. I will use one of my own websites as an example:

For example, I just launched seamoss.co and now we’re #1/2/3 for “african sea moss” and related keywords on Google in a matter of a few weeks.

Step 1:
Homepage should have rich personalized content with keywords.
{image redacted}
Unfortunately, your homepage is not very inviting for crawlers.

Basic Page SEO Check List
All pages, including Homepage should have the following:

One H1 tag 30-70 characters
One H2 tag 30-130 characters
META Tag 60-155 Character
Title Tag: 30-90 characters (Title should be similar or same to H1 Tag)
All Images need to be alt tagged 10-30 characters

Define Follow and No Follow links accordingly. Put NO follow attribute to all external affiliate links.

Google likes SSL, Webflow provides this so youre goog there.

Privacy Policy, Terms, Refund Policy is not on the homepage footer. These pages are good signals that you’re a legitimate business and make those pages accessible to users.

Google Search Console

Set up a comparison SERPs report in Google Search Console. Observe gains and improvements for your top keywords.

Google GDocs SEO Assistant

I run a lot of on-page content through this tool. It has built in SEO checklist for you and grades your content according to sematics, keyword density, etc. It also has alerts if you over-do it.

Make sure your setting up canonical indexing

Make your your canonical code is correct on your pages when it renders: like this
‘<‘link rel=“canonical” href=“https://www.domain.com/path/why-isnt-my-site-appearing-on-google” /’>’

Use NoIndex No Follow Disallow on utility pages and ‘Under Construction’ pages.
Google likes LIve Website content, not ‘Coming Soon’ content. So make sure you are serving content that is unique to you.

Plagerism Checker
A common mistake some new online stores make is ripping content word-for-word directly from Amazon or a MFGR website. Utilize a website plagerism checker tool to ensure youre only serving original content. If google deems your site plagerism content, it will severly strike your rankings. If you have Amazon or MFGR type listing content, apply creative editing.

First step - create auto generated sitemap.xml in webflow settings
Second step - download yourwebsite.com/sitemap.xml into a text file
Third Sep - optimize your sitemap.xml file in sitemap editor
>Edit, View XML Sitemap Online- xmlGrid.net

Fourth Step - Manually paste new site map in Manual Sitemap on webflow seo settings.

Robots TXT
Optimize your robots txt file. Make sure bots are not blocked from scanning your intended pages.

Google Page speed Insights

First Paint is the most important pge speed metric. Make sure your first paint is good and does not exceed 3000ms. <1200ms is ideal first paint.

Make your name, address, phone accessibile. Make Google My Business Listing, etc. Make sure all those are conistent and updated.

NOTE: Having diffferent nap listings for the same business may potentially confuse SERPS and penalize you. Make sure your NAP’s are consistent throught pages and 3rd party profile pages or links.

Ping Audit with GTMETRIX

Look for any red flag render blocking resourses. Be mindful of custom scripts you have on your website. Be mindful of image laod. Compress image assets with tinypng.com

For more specific reccomendations if you share some of your top urls can shed some light theres dozens of things to go over here to help you reoslve your seo issues


@miekwave - That’s a nice and very helpful post I am sure the owner of the website would benefit from reading, unfortunately @janinedesigns provided the wrong URL of the published site with their question.

@miekwave, thank you so much for that information, I will have a look. Unfortunately I misspelt the website (it should be quaggadesigns.com) so apologies for that. I updated it now.

I spent a lot of time on this recently and could not get this to work when using a link to external site. Can this be done using links in webflow or something else have to be done to override them?

To mke no follow apply

rel=“nofollow” in the Link Settings

you should see the nofollow attribute on the link accordlingly

If you wish to NOFOLLOW CMS content linking to specific domains, this thread has some good tips:


Thank you so much,
There should be more help on custom attributes as I for one don’t get them.
I think I now understand its more parameters added to the link which makes sense.

Also thanks for the xmlgrid, I didn’t realise you could down load the map.
I checked mine and it says its ok which is reassuring.

canonical code - There is a new feature on seo page, is this ok to use?


You can add any custom attributes you want, but 99% of the time i use base internal link, open in new tab, or nofollow attributes.

You can also use title link attribute for links like this
<a href=”https://www.webflow.com/” title=”This is a link to the Webflow website”>Webflow</a>

XMLGRID - i handy if you want to remove certain pages from the Webflow autogenerated sitemap, for example, I do not include Style Guide or Thank You Submit pages in sitemap.

Canonical is simply the
Make sure your pages render the correct canonical link

for example:
<link rel="canonical" href="https://mywebsite.com/path/page" />

Learn more about canonical tagging:

Now that’s really handy to know, I wondered how to exclude things such as a style page. That’s a TOP tip.

So to canonical its just a pointer to the real website in case you have others such as a temporary domains like webflow.io published?
I am not sure why you would point to a specific page, can you add lots of canonical links?

I have mine pointing just to mywebsite.com is that bad?

Also you mention tingpng, is the spelling correct as edge marks its as a known bad site
I have tested 3 squishers and although some provide smaller sizes the quality is very bad.
So I now stick to Online Image Сompressor (imagecompressor.com)


  1. Canonical tag points to the one true source of content. When properly used, it can future proof some (but not all) duplicate penalty protection. Canonical should equal the page containing the Original content. Only the homepage should have a homepage canonical tap. I would not advise setting other pages canonical reference to the homepage.

  2. Image compression - you can use whatever image compression software you’d like. Its a preference. I like tinypng because I have used it for years and have an CDN/API project that uses them. The best image compression tool is the one youre comfortable using.

I’m not sure what you mean by ‘known bad site’. Just to be siure wer’re on the same page, this is what i’m talking aoubt

1 Like

There’s a lot of great advice in this article (@miekwave especially) but from your original question it sounds like your problem is that you ‘just’ published the site. Search engines can take a little while to get to your site and index it, although this does seem to be happening pretty quickly these days, you can speed the process along by submitting your sitemap to google webmaster tools - search.google.com. That should get you INDEXED pretty quickly, which means you’ll show up in the results. Then follow the advice here to improve WHERE you appear on those results.

Miek, your original post says tinGpng and that is a bad site.
I knew you meant tinYpng.
I was just checking and informing you to edit your post with the correct link.
I will try tinypng and compare and see if its better for me as I forgot about it.
Again thank you for your time with the post and answering my questions.

Hi I saw your advice about how to do nofollow links in webflow, and when I tried it looked slightly different to your screenshot. If you don’t mind could you just have a look and let me know if I have done this correctly?

On my homepage (https://www.howaboutbingo.com/) there are two big ad positions which have a yellow ‘VISIT SITE’ button. I have put the nofollow on these but in Webflow I had to give the attribute a name, which then appears in the code.


So instead of it showing in the code as a rel="nofollow" as your example does, mine shows as a nofollow="rel="nofollow"" which I am not sure is the correct way to do it.

I really appreciate any advice here.

Wayne, I sussed it.
Miekwave shows you what happens when you hit save.
The name is the variable, so put rel
the value is nofollow so put nofollow - no quotes

1 Like

Thank you for that, it seems so obvious now you’ve pointed out my mistake!

Well I didn’t know either, I had to work it out, no videos or real help out there on this topic. Brilliant that Miek put the effort in this post and I am sure he is getting a kick from people reading and trying to work things out for themselves.
I know I do when people use my help.

I have now for example added title to all my images.

@miekwave thanks again for extremely helpful post. Was wondering how you can set up comparison SERPs report in Google Search Console?

I have tested 3 squishers and although some provide smaller sizes the quality is very bad..

Its a give a take and a choice of where your website is aimed.
I don’t use 2x and use lightbox so people can view a larger sized image.
Have you tried imagecompressor?
With imagecompressor you can increase or decrease the number of colours