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So has The Wishlist been abandoned?

This is a post made with love. I’m new to the forums but have been using Webflow for a while at different organizations.

8 out of 10 of the top items in the “backlog” were created more than 3 years ago. Only a few have responses. Every top post is riddled with spam, and no one seems to care.

Webflow’s response to the #1 item across every Wishlist category: that they’ve been researching since 2018. When they merge and mark multiple suggestions as “shipped,” they only ship a few of the suggestions (+no response to comments). An idea titled FASTER CUSTOMER SERVICE will reach its two year anniversary in the “Planning” status in a few months.

Outside of a PM occasionally popping in to close out a popular ticket, this seems like an abandoned medium – and yet experts still point to it as a solution on the forums all the time. Why keep the Wishlist if it’s in a state of disrepair?

Joining other members:


I’m creating a wishlist item called “Webflow use the wishlist”.

I actually did. Go Vote!


Webflow doesn’t live here anymore, they moved to enterprise now


Wow! I just found this thread and had a long read through:

It seems like my topic has already been discussed ad nauseum :slight_smile: . I’m late to the party. @callmevlad, any chance you or a member of the Webflow team made an update on the transparency initiatives you outlined 8 months ago?


The insulting part is that there is ZERO communication from the Webflow team regarding any of this stuff. Vlad posted, what, 8 months ago about how they needed to be better about addressing these concerns and then disappeared completely. Absolutely nothing was addressed. There are loads of absolutely basic implementations that can be shipped but we, the users, are completely ignored. When I signed on years ago and saw these wishlist items I foolishly assumed they would be taken care of. Yet, here we are three, four years later.

PS - @webdev I voted. I actually made a similar post months ago that was obviously ignored as well: More Wishlist Votes | Webflow Wishlist


Added +2 on the wishlist --> vote here

Just cast my vote as well!

Merry Christmas y’all

Looks like maybe Webflow did not like the new Wishlist item as it appears to be deleted. Not very transparent behavior is it.


I think they work on releasing the most wanted item (customer login) on the Wishlist for 1st quarter of next year, my 2 cents though.
But it’s sad a few “in-development” items got stuck in the way.
For example:
It’s been there for ages, and I find it quite ridiculous to orient customers to the business plan for websites that will receive 50-100 resumes a month.

I also love what @Finsweet is doing. But in the end I find it sad that we don’t have new components such as a dynamic slider or advanced filtering made by the Webflow team. Thanks Joe anyway.

Hope we will get surprised next year.

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Pathetic that the wishlist item @webdev posted was removed. The Webflow team is provably and actively suppressing requests from its paying members.

As soon as they get called out for their lack of transparency, they wipe a relevant and trending post, all while tons of spam on the wishlist cluttering is up gets ignored for months, just a small sample:

  1. Quzzister - A Wide Range Of Free, Original And | Webflow Wishlist
  2. +1-808-300-0924 Process of PayPal Account Recovery | Webflow Wishlist
  3. Make JetBlue Flight Booking Without $25 Booking Fee | Webflow Wishlist
  4. Endless Running Games: Temple Run 2 - Fall Jungle | Webflow Wishlist

Yikes – just now seeing this. From what I remember, the Wishlist post was #1 trending for multiple days.

I’m surprised by the ‘shove it under the carpet’ approach (even for small clients). In my experience, this is the kind of thing that makes people take to G2, Capterra, and Trustpilot en masse.


Interesting how it takes an investment of $67 million bucks to get improvements.
We built a much more flexible eCommerce platform with no startup funds.
Instead, just long day after day of wake up, innovate, develop code go to bed equity.
We love the Webflow design tool and we’re 100% compatible.
The good part is we won’t require millions to build on more features.

Probably getting a ban - which i can live with - but the amount of arrogance and ignorance of Webflow towards their customers, and in particular @callmevlad is completely outrageous.

@callmevlad Is it so hard to see this is a wake-up call? Your customers are trying to tell you something here! Climb out of you ivory tower and act like a real CEO. Neglecting your customers is a direct route to becoming a mere afterthought. Many examples of this happened to companies in the past. see this or this.

Thing is, i really :heart: Webflow and the active comunity and the possibility to talk on this forum with Webflow’s staff convinced me to shift my entire workflow around Webflow. It would be a shame to leave.



We think even the current Webflow is terrific, Even if there are parts that might not what you might need. The eCommerce platform like what we built can fill the gap.

Read the post- especially the one drom vlad - 8 months ago

Do you happen to have a link? My search did not bring it up.

We used to love Webflow but the way they act against their users has been getting weirder over the past years … It becoming really hard to use them as a platform to build your company on with al the strange censoring and communications or complete silence from Webflow…

Is something wrong with the company?

I really would like to know? but webflow is silence again? why dont respond to all the concerns/bugs?


Hi everyone! I’m JZ, the VP of Product here at Webflow and I wanted to personally address the topic of our Wishlist.

One of the reasons we haven’t been great at communicating the progress on the wishlist is that our roadmap is dynamic and evolving in real-time. It adjusts based on the needs of our customers, what we’re seeing in the market, and what we’re capable of building at the moment. We hesitate on sharing a roadmap that’s too far out when it’s constantly evolving which could result in disappointment or mis-set expectations. That being said, we have not done a good enough job of maintaining the status of projects requested via the Wishlist, and it is currently out of date. We apologize for this. We are updating the top 10 features with what’s in progress, and we will do a more holistic clean-up in the coming months.

We’ve been thinking deeply about how to best engage with our amazing community, and we have a couple of exciting things to announce.

First, starting next quarter, we’ll be piloting a new practice called Community Business Reviews. In these Community Business Reviews, we will be getting your feedback on features we’ve shipped in the past quarter, sharing our roadmap for the upcoming quarter, and hearing your thoughts on what we have planned. The first one is currently slated for the first week of April, which means we’ll be able to look back on Q1 2021 and look forward to Q2. Mark your calendars!

Second, we are working on a better beta program where our community is able to opt in for new features and get access to them earlier. Feedback from this beta program will inform our feature development, as we hope to do a better job of making you partners in our development process. In our April Community Business Review, we will share how you can participate in this program and which feature betas are ready for you to join.

I wanted to take a moment and do a look-back on 2020, an unprecedented year for the world. We are so thankful for our community and the ability to continue to serve you through everything that happened. Here are the features we launched after hearing feedback and requests from our customers:

  • Many new e-commerce features: discounts/coupons, digital downloads, “buy now” buttons, variant selector buttons, the ability to add tracking URLs to orders, the ability to bind text elements to variant quantity (e.g. “only 5 left in stock!”), and a number of useful shipping & printing integrations.
  • Improvements to our CMS: scheduled publishing, nested collection lists, asset manager full view, the ability to import reference fields while using CSV import (big step from having to manually reconfigure references), first item/last item/odd items/even items styling.
  • New features in our Designer: larger & new mobile breakpoints, the ability to nest symbols inside other symbols, the ability to group and filter your assets by folders, bulk asset select/move/delete, canvas resizing, prebuilt layouts, the ability to clean up unused interactions & animations, and end-site performance improvements such as lazy load new images on sites by default and smoother font loading.
  • Major Accessibility features: the Audit panel to help you find and fix accessibility issues on your sites, the color contrast tool, controls to improve screen reader accessibility, and making most commonly used elements keyboard/screen reader accessible.
  • And finally, the introduction/launch of Webflow Enterprise and the Partners Program

We’re now at the start of a new year, and I wanted to share a sneak peak of some of what we’re working on in 2021:

  • Foundational security features like Single Sign On (SSO) and other compliance features (a detailed update to come as part of our first Community Business Review)
  • Features to improve the way teams collaborate with each other like improved roles & permissions, commenting within projects, and new ways to work together within the Designer
  • Deep investment in #1 Wishlist feature: user login and membership functionality (!!)

Finally, as we think about how to serve our amazing community and all of your diverse visual development needs, we are realizing we need our community’s help to keep up with the evolving design needs of our brilliant and innovative creators. With this important realization, this year we are heavily investing in building out our future developer and extension Ecosystem to help build a lot of the things requested on this Wishlist faster. We hope to partner with all of you to build components, plug-ins, integrations, and more templates that everyone can use. We are actively working on this and can’t wait to share more with you later this year.

We appreciate your feedback and the ability to dialogue with you all directly. As a friendly reminder for everyone: this community is a place of support and sharing. Now more than ever, it is very important that we show each other respect in this forum and the way we speak in our posts. We are committed to creating more transparency with you all, but in return, and we ask for your commitment to ensuring this community remains a safe place to share and communicate in accordance to our community guidelines.

Thank you for your patience as we update the progress behind our Wishlist features. We can’t wait for what’s in store in 2021!


Thanks for the very detailed answer, and the features sneak peek.

Could you please elaborate a bit more on this? At what level do you plan on bringing SSO? (A simple use case description is enough details).

Thanks again!