Hi everyone! I’m JZ, the VP of Product here at Webflow and I wanted to personally address the topic of our Wishlist.
One of the reasons we haven’t been great at communicating the progress on the wishlist is that our roadmap is dynamic and evolving in real-time. It adjusts based on the needs of our customers, what we’re seeing in the market, and what we’re capable of building at the moment. We hesitate on sharing a roadmap that’s too far out when it’s constantly evolving which could result in disappointment or mis-set expectations. That being said, we have not done a good enough job of maintaining the status of projects requested via the Wishlist, and it is currently out of date. We apologize for this. We are updating the top 10 features with what’s in progress, and we will do a more holistic clean-up in the coming months.
We’ve been thinking deeply about how to best engage with our amazing community, and we have a couple of exciting things to announce.
First, starting next quarter, we’ll be piloting a new practice called Community Business Reviews. In these Community Business Reviews, we will be getting your feedback on features we’ve shipped in the past quarter, sharing our roadmap for the upcoming quarter, and hearing your thoughts on what we have planned. The first one is currently slated for the first week of April, which means we’ll be able to look back on Q1 2021 and look forward to Q2. Mark your calendars!
Second, we are working on a better beta program where our community is able to opt in for new features and get access to them earlier. Feedback from this beta program will inform our feature development, as we hope to do a better job of making you partners in our development process. In our April Community Business Review, we will share how you can participate in this program and which feature betas are ready for you to join.
I wanted to take a moment and do a look-back on 2020, an unprecedented year for the world. We are so thankful for our community and the ability to continue to serve you through everything that happened. Here are the features we launched after hearing feedback and requests from our customers:
- Many new e-commerce features: discounts/coupons, digital downloads, “buy now” buttons, variant selector buttons, the ability to add tracking URLs to orders, the ability to bind text elements to variant quantity (e.g. “only 5 left in stock!”), and a number of useful shipping & printing integrations.
- Improvements to our CMS: scheduled publishing, nested collection lists, asset manager full view, the ability to import reference fields while using CSV import (big step from having to manually reconfigure references), first item/last item/odd items/even items styling.
- New features in our Designer: larger & new mobile breakpoints, the ability to nest symbols inside other symbols, the ability to group and filter your assets by folders, bulk asset select/move/delete, canvas resizing, prebuilt layouts, the ability to clean up unused interactions & animations, and end-site performance improvements such as lazy load new images on sites by default and smoother font loading.
- Major Accessibility features: the Audit panel to help you find and fix accessibility issues on your sites, the color contrast tool, controls to improve screen reader accessibility, and making most commonly used elements keyboard/screen reader accessible.
- And finally, the introduction/launch of Webflow Enterprise and the Partners Program
We’re now at the start of a new year, and I wanted to share a sneak peak of some of what we’re working on in 2021:
- Foundational security features like Single Sign On (SSO) and other compliance features (a detailed update to come as part of our first Community Business Review)
- Features to improve the way teams collaborate with each other like improved roles & permissions, commenting within projects, and new ways to work together within the Designer
- Deep investment in #1 Wishlist feature: user login and membership functionality (!!)
Finally, as we think about how to serve our amazing community and all of your diverse visual development needs, we are realizing we need our community’s help to keep up with the evolving design needs of our brilliant and innovative creators. With this important realization, this year we are heavily investing in building out our future developer and extension Ecosystem to help build a lot of the things requested on this Wishlist faster. We hope to partner with all of you to build components, plug-ins, integrations, and more templates that everyone can use. We are actively working on this and can’t wait to share more with you later this year.
We appreciate your feedback and the ability to dialogue with you all directly. As a friendly reminder for everyone: this community is a place of support and sharing. Now more than ever, it is very important that we show each other respect in this forum and the way we speak in our posts. We are committed to creating more transparency with you all, but in return, and we ask for your commitment to ensuring this community remains a safe place to share and communicate in accordance to our community guidelines.
Thank you for your patience as we update the progress behind our Wishlist features. We can’t wait for what’s in store in 2021!
. I’m late to the party. 
Webflow and the active comunity and the possibility to talk on this forum with Webflow’s staff convinced me to shift my entire workflow around Webflow. It would be a shame to leave.