I am moving my site from Squarespace to Webflow and close to launching. I have a couple of pages that rank well in Google. If I keep the exact same URL structure for the site (well, for the couple of pages that rank highly) after moving my domain to Webflow, do I need to use 301 redirects?
Since your domain will remain the same, as long as the URL structure/slug are the same there’s no need for a redirect—all traffic going to the “old” URL will just point to the new one by default.
You’ll only need to redirect if something changes between the two