I am currently debating on moving some of my websites to Webflow but when I created my free account to test the CMS I was looking simply at the SEO capabilities of Webflow in comparison with WP SEO plugins such as Yoast SEO or RankMath.
With either of those SEO plugins you can enter specific keywords you would want this page to rank for and I was not able to see that with Webflow.
Or also with WP SEO plugins you can easily do SCHEMA markups and optimize your structured date of the site which helps your local SEO.
As you have discovered, it’s a far more manual custom code affair in Webflow. You will need to add your json schema, canonical. You will have to optimise keywords in copy offsite. I was testing this out the other day https://inkforall.com/. The upside of no SEO plug-ins is just that. Not bloat and you get to learn onsite code optimisation in your own right.
I recommend looking into their documentation or reaching out to their support team to see if they have similar functionalities for keyword targeting and structured data optimization
I’ve always believed in the power of SEO, and it’s fascinating to see the debate between Webflow and WordPress SEO plugins. In my experience, both platforms offer robust tools, but the key lies in how you wield them. It’s like having a toolbox full of shiny gadgets—it’s not just about having them but knowing how to use them effectively. I recently stumbled upon an insightful article https://www.linkedin.com/pulse/maximizing-visibility-top-estate-planning-attorney-seo-gerrid-smith-p7a1c/ shedding light on maximizing visibility for estate planning attorneys through SEO strategies. It emphasizes the importance of understanding your audience and crafting content that resonates with them. So, while the debate rages on, perhaps the real winner is the one who understands their audience best.