Webflow ecommerce product custom URL

Hello everyone,

I’m building a webflow e-commerce site and I’m trying to construct a URL that I want to look like this:

mysite.com / products / brand / category / product-name

The issue is I can’t find a way to add collections to e-commerce. I suspect I would need to mix and match the CMS and e-commerce collections. Correct me if I’m wrong.

Thanks in advance for your answers.

Here is my public share link: LINK
(how to access public share link)

You can put collection pages under a static folder, but in your example above, I’m assuming brand, category, and product-name would be dynamic labels coming from the CMS or the ECommerce Products catalog.

Unfortunately, Webflow doesn’t support multiple levels of dynamic URLs like this.

The only way I can think of doing this on a Webflow-hosted site is to setup a reverse proxy that maps URLs like so;


You see this technique done in blogs a lot- in your URL structure, the brand and category are just SEO-candy and eye-candy - they are not needed for navigation. Your reverse-proxy routing rules can ignore them, because Webflow has a unique product-slug for each item already anyway.

Then in your site links, etc, you’d need to craft them to contain that info just for Google’s benefit. In reality it’s just ignored and not part of the actual site structure.

Fair warning, this is a lot of work to setup, but hey you might have your reasons.

Thank you for the fast reply.

I’ll investigate the reverse proxy option you proposed.

Regarding the e-commerce collection, I suppose they are set in stone and can’t be added, correct?

Can also you please guide me to the collection pages under the static folder document link?

Thank you

If you mean the URL’s, yes the path is always /collection-slug/item-slug.
With the new parent-folder ability, it can be /my-static-folder/collection-slug/item-slug however my-static-folder could be the same for every page, it cannot be dynamic.

The setting is on the Collection Page itself;

I appreciate your reply!

What I meant by “set in stone” - Is adding other collections to e-commerce section possible?

The “e-commerce section” doesn’t mean anything. It’s just a visual convenience to find your e-com collections easily.

Any custom collections you create will be found with your CMS collections.