Hi everyone — you’ll receive an email shortly, but I wanted to post here first to share some significant updates to Webflow’s site and workspace plans taking effect today. You can read more about all of these changes on our blog.
Before we get into those details, I want to make it very clear that all existing plans will be locked into their existing pricing for at least one year from today — regardless of whether you’re on an annual subscription or a monthly subscription.
A lot has changed since we launched in August of 2013 — our product has evolved from a single page site builder, to a powerful platform used by hundreds of thousands of businesses to run mission-critical websites. We’re updating our pricing to reflect the continued evolution of our platform, and to ensure that we can operate a sustainable business that grows alongside our customers for decades to come. Here are the two key changes we’re announcing today:
We’re increasing Site plan prices for the first time since 2016. These new plans reflect the vast improvements made in our product over the past six years, and enable us to invest in building a more robust platform going forward. In addition, these plans include access to features like Memberships, Logic and more coming very soon. (More on this below.)
We’re launching 2 new Workspace plans specifically for freelancers and agencies — introducing new features like full CMS access on unhosted sites, and free guest access in client workspaces on all site plans (coming soon).
Over the past few years, we’ve been focused on refactoring and improving site reliability, power, and overall functionality — improving core workflows with CSS grid, CMS performance enhancements, faster publishing, WebP support and much more. In addition, we’ve invested in new beta functionality with Memberships and Logic, both of which we’re glad to share will be fully available in our updated site plans.
Our new pricing reflects these updates as well as future investments across each of our plans.
With these changes, site plan prices will increase between $2 and $9 per month, depending on your plan and billing frequency:
You may notice that the CMS plan price is increasing more than other plans, and we want to be transparent with you about why that is. After significant research initiatives — including customer conversations and comparisons to other tools in the space — we came to the conclusion that the CMS plan has been historically underpriced. We believe that this change aligns our pricing in line with the value and robust capabilities it provides.
We know that price changes can be challenging, especially for those managing multiple clients/sites or working internationally. To help minimize the impact this has on you and your business, we’re also extending current pricing for any new or upgraded sites until December 31st, 2022 for existing customers. Newly upgraded sites will keep their current pricing until their first renewal on or after January 1st, 2023. To learn more about grace periods, please visit our blog.
Since announcing Workspaces earlier this year, we heard clear feedback that while these plans were an improvement, they were missing more relevant ways to collaborate with clients. Freelancers and agencies collaborate differently than internal teams, and therefore require plans that reflect their unique needs and workflows.
That’s why we’re excited to introduce two new Workspace plans: Freelancer ($16/mo per seat, billed yearly) and Agency ($35/mo per seat, billed yearly).
With these new Workspace plans, we’ve introduced new ways to interact and build with your clients, including:
Full CMS access on unhosted sites: Build entire sites in your Workspace, without worrying about CMS limits or adding a paid Site plan before you’re ready to go live. Unhosted sites in your Workspace automatically get upgraded to our most powerful CMS functionality with up to 10,000 CMS items (200x more than before).
Free guest access in client Workspaces (coming soon): collaborate with clients in their Workspace with full design access — without paying for an additional seat. This includes free (Starter) workspaces, so you no longer need to convince clients to upgrade to a paid Workspace or share login credentials to invite a freelancer or an agency team member to collaborate on a website. Note: this feature is in-development and will be fully released later this year.
These new Workspaces are available for freelancers and agencies starting today:
If you’re already on a Workspace plan (Starter, Core, or Growth), you can switch to the Freelancer or Agency plan from your Billing settings.
If you’re on a legacy Account or Team plan and haven’t yet migrated to Workspaces, we’ll automatically move you to the relevant plan next week. You can learn more about this process here.
Although we’re introducing more powerful Workspaces for freelancers and agencies, we recognize that Site plan increases affect everyone — and have designed our grace periods to ease the transition for you or your clients.
We also heard your feedback around challenges with our Workspace release earlier this year, and know that some of you are still in the process of migrating clients off Client Billing. Should you require any help from our team or if you’re a freelancer or agency already working with clients who aren’t covered by these grace periods, please reach out to our team.
We’re committed to our mission of empowering you all to build for the web, and we believe that these changes will help ensure that we can continue improving Webflow for decades to come. We’ll continue investing in new ways to improve our platform and offerings moving forward — including exploring localized pricing for international customers, expanded tools to find and work with clients, and many more powerful visual development capabilities.
It’s incredibly rare to foster a community of creators this passionate, this talented, and this involved in a product — and we thank you all for your ongoing support and feedback.
Note: These updates are rolling out over the next few days and may not be visible in your account yet, but we wanted to let you know as soon as possible. Should you have any questions, please don’t hesitate to reach out to your team through our support portal.