Earlier this year we announced our shift to becoming the Website Experience Platform (WXP) of the future — empowering you and your teams to build, manage and optimize your websites in one integrated platform. Today, as part of that mission, we’re announcing updates to our pricing and product strategy.
Note: If you’re a Webflow customer, you will receive an email with details about how our new changes affect your account.
We know that plan updates can be a lot to digest, so here’s an overview of what’s changing:
Separating user limits from Workspace plans and adding new, tiered “seat” pricing depending on role for increased flexibility and scale.
Reassigning features included in our Site & Workspace plans to better serve the unique needs of the customers they are designed for.
Transitioning from the Editor to edit mode for more efficient collaboration, and introducing a new client seat for Agency and Freelancer plans.
Deprecating Webflow Logic and User Accounts in favor of an ecosystem-first approach.
We understand these changes may impact how you work with your team and clients so our commitment is to make sure you have all the information you need for a smooth transition. As always, we’re committed to continuously improving our pricing and product strategy to meet the needs of our customers — should you have any questions please don’t hesitate to reach out.
So just to clarify, we have the privilege of paying more money for less features, but we have the option of paying even more to revert back to using third-party services.
This decision to remove features and increase prices has eroded my trust in Webflow’s ability to provide a consistent, reliable service.
It’s incredibly disheartening to see Webflow pull the rug out from under its loyal user base. The platform was finally at a place where designers could create fully functional websites without relying on third-party services that are unpredictable and could change business models, raise prices, or shut down all together – leaving Webflow users and their clients stranded. Now, not only are we being forced back into those unreliable workflows, but we’re also being asked to pay more for it.
This decision creates unnecessary complexity for your users. If a problem arises with a website, I now have to deal with multiple support teams across different companies. This is a step backward, and it directly impacts the trust I had in Webflow to support me as a designer.
I’m beyond frustrated by Webflow’s recent announcement to deprecate native User Accounts and Logic. Calling this a “Product Update” is an insult when it’s clearly a massive downgrade.
We’re being forced to pay $29/month for Memberstack just to replace features that were already included in Webflow. Seriously? We’re not all running multimillion-dollar Wall Street agencies. Some of us manage sites for schools, small businesses, and non-profits. Adding $348/year on top of Webflow’s already expensive plans is outrageous — just to get a basic login system that barely worked in the first place.
Webflow was supposed to simplify site building, not nickel-and-dime its users for essential features. This move is a betrayal of its core user base. Expect to lose the trust of countless loyal customers.
Paying the Same for Fewer Features? Seriously, Webflow?
Webflow’s biggest selling point has always been its all-in-one platform. A unified solution that eliminated the hassle of juggling multiple frameworks, systems, and platforms. That was your USP—the reason so many of us chose you in the first place.
Now, you’re walking that back? Rolling back features and pushing us toward an “ecosystem” that forces us to rely on other tools?
Let’s talk about Memberstack. No offense to them—it’s probably a fantastic platform. But let’s be real: I don’t need all their shiny, premium features for $29 a month. I just need a simple user system. You know, the one you used to offer.
And the kicker? I can’t stop wondering about all the meetings you must have had to plan this. Endless discussions, brainstorming sessions, PowerPoints galore—and no one, at any point, stopped to say:
“Hey, wait a second. Is this actually a good idea? Forcing our users to rely on a $29-a-month platform for something they used to get here?”
It feels like a major misstep from a team that usually gets it right.
Webflow, we came here because you promised simplicity and integration, not fragmentation and extra costs. Please reconsider this approach.
So this needs some clarification: If you’re on the Agency plan, all existing and new sites will include 3 ‘Edit role’ seats as a replacement for the legacy site Editor, which will be discontinued? This will be a 1:1 replacement for the legacy Editor sites on the CMS plan. But what about sites on the Business plan, where 10 legacy Editor seats are included today? If we use all the legacy Editor seats on a Business plan today, will all these seats be converted to Edit roles, or will we need to pay for any seats beyond the 3 included?
Great question, we will honor the Legacy editor seats purchased on CMS and Business plans when the Legacy editor is sunset by providing 10 client seats.
Pro Tip: How to Set Your Company on Fire in a Forum
Step 1: Find a forum thread where users are already mad.
Step 2: Post a tone-deaf comment about how your product has so many amazing features, casually slipping in “migration help” as code for moving users from free to $29/month.
@Aron_Korenblit Then, this should be clarified on your pricing page. The included Edit role seats are not mentioned under either the Sites or Workspace pricing sections.
You guys seem to have been doing this 1 step forward, 2 steps back dance recently with your pricing and product strategies.
You announce great new features, but then annihilate more than half of your user base who could use these products by locking them behind massive payment walls.
Earlier this year I had to have an uncomfortable discussion with a few of my clients who were on a Business site plan and were using the upper part of their bandwidth allocation and were going to get their plan upgraded to pay anywhere between 200% to 400% more. Just to get the same bandwidth back they used to get for $40/mo.
Now I need to have that same discussion with clients, but about user accounts and logic. I have to explain to them how they need to sign up for something like Zapier and Memberstack which will run them an additional $50-$60/mo to get basic login functionality and email notifications (routed differently depending on what field was filled in) back which used to be included in the plan. But don’t worry, the pricing of site plans is staying the same, it’s just less features now.
I’m afraid Webflow is just getting harder and harder to sell to clients due to these really unfortunate pricing/strategy decisions. Not every client is a multi-million dollar corporation who wouldn’t mind paying another couple of hundred bucks per year. Some clients are schools, non-profits or a small local business where an extra $400+ a year can be a lot.
I feel like Webflow has been only focusing on large enterprise clients recently and has been providing very few benefits to smaller clients and sites, and in this case those smaller clients are getting even less features now. While keeping the price the same.
I really like building sites with Webflow, by far the best tool for the job. But hosting with Webflow has been a whole different story. I feel like we’ve been getting more features taken away from our current plans than brought in. First, bandwidth, now user accounts and logic. Unlimited forms submissions are a nice touch! Though I’m afraid it’s outweighed by all the negatives recently.
I really hope you guys look at the feedback here and plan accordingly for any future updates to your platform, as it’s kind of hard to trust any new feature you introduce in fear of it being pulled away at some point in the future and wrecking sites in the process.
Appreciate the candid feedback, we hear you that these changes have a real impact you (and other in this thread and in our community).
There are two reasons we’re sunsetting Logic and User accounts: low usage amongst our users and the impact maintaining these have on our ability to focus on other parts of the product. Partners like Zapier, Make, Outseta and Memberstack are better positioned to deliver the experience you would come to expect when it comes to logic and authentication. We understand that these are paid services and in partnering with these companies we hope to reduce those costs—at least temporarily.
That said, your feedback is heard and I hope that by focusing on the core product, we’re able to give you the experience you’ve come to expect from Webflow. I know this doesn’t solve all your concerns but know that we’re triaging through the feedback and hoping to make these changes more clear in the coming days.
Reason 1: Few users use Logic and Membership because you stopped developing these systems, leaving them incomplete. It’s not even possible to create a member dashboard with Membership, and Logic has many limitations, which indeed makes Make work better. If you had fully developed the system, everyone would use it. What’s the point of having a massive, super-designed, powerful, multilingual site with 10,000 CMS items if the most basic function, like logging in and accessing dedicated content or a dashboard, isn’t available? 90% of major websites have a login area.
Reason 2: If you truly have a partnership with Memberstack, why don’t you lower your subscription fees, since you’re removing two features and forcing us to use a third-party service? And if Memberstack is specifically designed for Webflow (and I don’t doubt its efficiency), why don’t they offer a permanent discount for Webflow users if a genuine partnership exists?
I have to be honest considering the lack of features that come natively with most other builders, I find myself questioning whether Webflow is still worth recommending to my clients. At the end of the day, freelancers and agencies like us need to prioritize what’s best for our clients. I had high hopes for 2025 with the introduction of the new Builder and updates to components. It felt like Webflow was finally building something tailored for freelancers and clients alike.
However, while tools like Zapier and Memberstack might fill some gaps, why should I have to rely on them when platforms like Shopify or Square offer seamless, native integrations with other vendors? From my experience, most clients just want a functional website that solves their problems, and they want to pay someone to handle it efficiently. For that reason, I prefer a straightforward, all-in-one backend over patching together third-party tools like Zapier, which often feel fragile and prone to breaking.
What’s even more frustrating is the abandonment of certain features—it’s eroding any trust I had in the platform. I don’t use Webflow’s e-commerce, Logic, accounts, localization, Analyze, or Optimize because they feel incomplete or locked behind steep paywalls. Meanwhile, platforms like Payload CMS, Strapi, Framer, and Builder.io offer similar or better functionality for a fraction of the cost or even free if self-hosted.
Paying a premium for what feels like a “half-baked” product is becoming increasingly hard to justify. It’s disappointing because Webflow has so much potential, but it’s difficult to see it as a sustainable solution in its current state.
Today, I created my first “Webflow Alternatives” folder in my bookmarks bar. This is what you’ve achieved.
Here’s some context: While the recent pricing changes don’t immediately affect me, my digital publishing startup isn’t at that stage yet (for now, it may appear as a one-person operation, but that’s set to change soon). I had concrete business plans involving Webflow—plans to offer specialized marketing services to a large number of authors. Those plans are now off the table because of Webflow’s unpredictability.
My issue is not just the pricing itself—it’s the sudden, extremely unpredictable, and highly disruptive nature of these changes.How can I or anyone else build a reliable business model when your pricing structure feels like shifting sand? Trust and consistency are essential for a long-term partnership, but your approach undermines both.
It’s painfully clear that Webflow doesn’t fully understand—or perhaps doesn’t value—the majority of its user base. Most of us aren’t multi-million-dollar enterprises. For what I suspect is +90% of your customers, stability and a reliable roadmap for subscription costs are key factors. And yet, this is exactly where Webflow falls short. You do not offer a reliable subscription framework. You wake up one day, and you have to pay an extra $100, plus you have to find a 3rd party provider and pay them as well. Let’s call it an extra $150. Just like that.
I think it’s time to reevaluate who you’re building for and whether your sudden and erratic subscription changes reflect the needs of your community. For me, it’s clear you’re not the partner I can trust to support my business growth on the long run. Hence, the “Webflow Alternatives” folder now sitting in my bookmarks.
I hope you take this feedback to heart, not as a single user’s frustration but as a signal of deeper concerns in your customer base.
