Registering your site with Google Webmasters will give you stats about your site and how people are finding it through google.
AdWords lets your research Key words and Key word phrases to help you plan what you want to target in your content and Meta Tags.
For SEO generally you are competing with other websites trying to convince the Google algorithm that their site as the best information about a search term.
This includes the meta tags, but more importantly the structure of the site, the quality of the content and the authority of the site.
Because of this SEO is a long and ongoing process.
Some things you should consider for SEO;
Some easy things you could do would be to add the ALT attribute to
all of your images. A natural description about what the image is.
I would also declare the language of the site, you can do this from
the dashboard in Webflow.
Page title should have the title or brand of the site and Key words that describe the page. Evaluate how many of the people you are trying to target or going to use the Terms “Offical Site” To try and Find you. “Tad Overbaugh - Singer Songwriter, London” would perform better for someone who is searching for a singer in London.
Consider re-writing your body copy because it is exactly the same as the site https://tadoverbaugh.bandcamp.com/ . This duplication will not help your SEO.
I would also consider using text for your name rather then an image. You can then wrap your name in a H1 tag.
You can also work on increasing the authority of the site by getting other trusted sites to link to yours. The best way to do this is to create high quality content that others will want to link to.
Improve your HTML structure. Currently you have a H1 tag for “Beauty & Barbed Wire Reviews” which is part of your press section more then half way down the page. You have no H2 tags and 4 H3 tags. I would recommend having your name in a H1 tag at the top of the website, instead of the image. Then write descriptive titles for each section with H2 tags. Use H3 tags for anything that is related to an H2 tag.
This will create a site structure that looks like this
- Tad Overbaugh (H1)
- About (H2)
- Music (H2)
- Album 1 (H3)
- Album 2 (H3)
- Album 3 (H3)
- Shows (H2)
- Press (H2)
- Contact (H2)