SEO, Canonicals and www - your advice please

Hi - I have a question about www and not www. I have a live site, and I had a question about domains and SEO. Consider me n00b.


My main questions are:

  1. Should I continue to publish to both www and not?
  2. If so, are there any other best practices for SEO I should be following?
  3. If not, are there any tradeoffs?

In general you want to set the default domain, and that’s generally the www version. To do that, click Make default next to the www name, and republish.

That will ensure that the sitemap correctly generates entries like rather than ( no www ).

When you do not set a default domain, Webflow sort of randomly picks one of your domains as the one to use in the sitemap.xml.

If you’ve already set a default domain, and republished, then you might be manually generating your sitemap.xml - in that case you need to update it manually to include the www to avoid that redirect.

1 Like

I thought the version with www is an old practice. Non-www sites are used to better perform in terms of SEO.

Nope. And either way, it’s what Webflow supports. if your DNS supports CNAME flattening, you can take either approach.

Google doesn’t care.

WWW vs Non-WWW Preferred Domain Name URL | Which One Is Better?.