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How to set up Google Tag Manager and Google Analytics 4 and Universal Analytics for Webflow

Hi, spent some time setting up a quick how-to on adding Google Tag Manager and Google Analytics 4 and Universal Analytics to Webflow.

Hope ya’ll find it helpful. Let me know if I screwed anything up.

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Thanks for your post @J8kes. Do you know if Universal Analytics can also work across domains (webflowsite.com + affilatedsitenotwebflow.com)? Trying to work out the best way to redirect and measure redirections in / around webflow. Not that obvious…