How to set up Google Tag Manager and Google Analytics 4 and Universal Analytics for Webflow

Hi, spent some time setting up a quick how-to on adding Google Tag Manager and Google Analytics 4 and Universal Analytics to Webflow.

Hope ya’ll find it helpful. Let me know if I screwed anything up.

2 Likes

Thanks for your post @J8kes. Do you know if Universal Analytics can also work across domains (webflowsite.com + affilatedsitenotwebflow.com)? Trying to work out the best way to redirect and measure redirections in / around webflow. Not that obvious…

@slicedbread you can do cross-domain with UA and Tag Manager. Go to your Universal Analytics Variable and it’s under MORE: Google Tag Manager 2021-12-...

Then install Tag Manager on both sites. Then you’ve got it all in one GA UA View.