How to set up Google Tag Manager and Google Analytics 4 and Universal Analytics for Webflow

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Hi, spent some time setting up a quick how-to on adding Google Tag Manager and Google Analytics 4 and Universal Analytics to Webflow.

Hope ya’ll find it helpful. Let me know if I screwed anything up.

UPDATE I’ve added some video content to the posts to make it a bit easier to follow along as I’ve been getting a lot of questions lately. Hopefully it makes things a bit simpler.

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Thanks for your post @J8kes. Do you know if Universal Analytics can also work across domains (webflowsite.com + affilatedsitenotwebflow.com)? Trying to work out the best way to redirect and measure redirections in / around webflow. Not that obvious…

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@slicedbread you can do cross-domain with UA and Tag Manager. Go to your Universal Analytics Variable and it’s under MORE: Google Tag Manager 2021-12-...

Then install Tag Manager on both sites. Then you’ve got it all in one GA UA View.

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FYI, we’ve had a lot of questions on these so we’ve created some how-to videos if you don’t want to read my ramblings or get a bit lost you can link directly to them on YouTube: