Hi there,
I’ve contacted Webflow Support team (even the partner team). No one seems to be giving me a direct answer.
I’ve got Eccomerce Setup via the native GA4 integration on Webflow. However, I’ve noticed that the dataLayer is firing wrong Item_ids at different steps in the purchase funnel. For example, view_item ID uses the item id in the ecom CMS, but when you add to cart and purchase a product it uses a completely different ID.
Also, the event schema in the dataLayer doesn’t follow GA4 documentation. For example, view_item doesn’t have item_name or price or currency. So when you’re trying to connect the dots between view_items and purchases, GA4 can’t link the two events together due to the item name not being there and the item ID not matching.
Anyone else facing this? I’ve got two stores - does the same thing.
Might need to create my own tracking in dataLayer?
Cheers,