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An Open Letter to Webflow

New user to webflow, and although I hope the above things improve (i am sure they will), this thread hasn’t put me off, the pro’s still outweigh the con’s when assessing against the competition.

However, I don’t intend to build huge sites initially, maybe if I did, I may have to re-think until the above was resolved.

I do intend to get into ecommerce in the not too distant future though, and hopefully I can use WF (if the improved functionality allows), as opposed to having to use shopify, as I want to try and keep all my business in one place and become an expert on one software, rather than being half decent at a few.


After reading this thread and spending days fighting with something that should be a simple task I have to whole-heartedly agree with so much of it. I have used webflow since the early days and a site that I built with webflow and the finsweet library was recently featured on billboard Country Music. But, since the early days, there has had to be workarounds for the CMS components. Sliders, lightboxes, tags, filtering, basically everything finsweet has built. That stuff should have built-in fucntionality by now.

Before finsweet came out with their CMS slider solution I used a jquery called cycle2.js and made a whole tutorial on how site to build with it. Even without video tutorials people are still cloning it because this is one of the things that Webflow never bothered making work fully. @Siton_Systems @webdev @samliew and @Diarmuid_Sexton have been instrumental in helping me and others figure this bits of jquery and javascript over the years.

I actually still use cycle2 js because it is still more powerful and customizable than the finsweet solution. I wouldn’t even think of making a full blown functional blog on webflow. And that multi-image feature might appear great on the surface it is actually next to useless when applied with the CMS collections. These are things that when i look back how much time I’ve spent working around solutions based on all the limitations of the CMS make me re-evaluate. I know people like 3rd party solutions as add ons but for instance membership sites. Why would I use webflow when bubble exists and is designed to do multi-user login and setup? Yes there are limitations to the design with other options but above all else when someone goes to a site they care about functionality. That core component seems to be missing form all the current marketing strategy.

Yeah the e-commerce webflow solution didn’t really pan out. I used webflow because I thought it was easy for clients to update things themselves with next to no computer knowledge. Just input the right data in fields. Unfortunately the editor has even gotten more limited so links can’t even be changed. And why can’t a client update a pdf? This thread has given me a lot to think about. The competition is already there for webflow. And it doesn’t have to do a lot more than take the components Webflow has and make them actually work to surpass it at this point. Years ago webflow was in a league of its own. That is not the case anymore.

it actually makes me sad realizing that tonight as I fight with the functionality or lack there of to building another image gallery…


Great/Important Post! Thanks.

The problem is not only related to mega-features (Customer Account -or- Multi-language), but also to micro-features.

Anyway, webflow team Doing a great job.

MICRO example

Category post count (Useful? YES, Famous UI pattern? YES).

10 things missing on webflow Blogging system:

About this:

I work on webflow a lot and it is very rare for me that the system crashes (Try to work on Chrome Incognito - also check your internet connection speed).


Yeah this part. Webflow needs to spend time making the things it already has truly functional. If they did that it would be a vast improvement to where things are headed.


@Siton_Systems you cropped the sentence in your quote too early, see below…
This is my personal experience and might be different for you, I’m not arguing this. However considering how many others are reporting stability/performance issues, it’s clearly something systemic Webflow needs to work on ASAP.


Thank you for the link, @Brittni_at_Webflow.

I sincerely hope at this meeting with yourself, Jiaona, and Vlad will have material & concrete plans about the entirety of Webflow and its systemic problems of under-development and under-support. The repeat “marketing” updates we seem to get feel like a slap in the face (e.g,. shouting into the abyss of Customer Support, the Wishlist, and the Forums).

I think many will only be looking at one answer: “Does this Q2 2021 update show Webflow continuing its complacent trajectory of 2018+ or is anyone at Webflow HQ serious enough to put their foot down for customers?”

I’d like to see someone at Webflow HQ put their foot down and say, “Our company has screwed up, here’s why (e.g,. we kept bolting on major features without technical leadership), and here is our concrete plan to fix it.”

#1 Issue: Under-Development

  1. Fixing the countless bugs (Designer panels, CSS, Interactions, CMS, API)
  2. Stabilizing the Designer back-end (stunningly poor performance, especially with CMS, on $3000+ developer machines on fiber internet on pristine browsers. Webflow crashes more often than Adobe Premiere Pro, which is saying something)
  3. Adding a modicum of the vast oceans of missing features, some promised and some bizarrely absent (CMS, Interactions, Assets, Pages, SEO, images, etc.); Webflow should leave the single landing page paradigm. Structural nesting, template pages, dynamic pages beyond the CMS, multi-lingual, etc.). For example, why are CMS images…not available in the Asset Manager? Who decided that?

#2 Issue: Under-Support

  1. Days-long delays on serious customer support issues, Webflow Customer Support unable to diagnose serious problems much further than Webflow University. Anything more complex?
  2. The Wishlist does not recognize customer feedback as serious platform limitations. Repeatedly, Customer Support tells you, “Put it on the Wishlist”, while Webflow just about struck out the 2nd-most popular Wishlist item in the history of Webflow two months ago. Not to mention the non-sensical updates: “User / membership back-end will help multi-lingual! Nope, not doing multi-lingual actually any time soon!”
  3. The just haphazard, overlapping, and Swiss hole cheese documentation: some platform limitations are only on the forums (why, just why), others only through Customer Support, others only on the YouTube channel. I’ve had a Webflow employee explain a platform limitation and immediately delete their forum post within minutes.

A genuine apology and a suggestion (will it ever happen? doubtful) deleted. Is this documented anywhere? How should new users know Interactions are purely JavaScript injecting CSS upon click? It just says “Interactions”. If Webflow supports two competing animation systems, tell users in your Documentation how they might clash. We shouldn’t need to trawl your forum posts to learn this.


What I expect, unfortunately, from the meeting next week:

  1. Some positive updates on membership logins, some four years later, but with tight limitations, an unexpectedly high price (2x hosting?), poor Designer performance, and/or a very slow quarters-long rollout. By 2022, it should be mostly ironed out?

  2. Some copy-paste of what Webflow has written in 2019, 2020, and 2021. “We screwed up communicating [not developing]. We’re working on big things. It’s just hard to get into the weeds right now. Trust us. Action is coming!”

  3. Admissions of some problems purely focused on “we aren’t communicating well”, with loose plans and even looser commitments on development & support of the Designer.


Thank you for your feedback and know that we are reading everything and listening to all of what our community is telling us. We hope that you will attend this Community Update with an open mind and give us a chance to show you what we’ve been working on and of course how you can all help us become a better Webflow.


Had to lol at that one. Clearly there’s an infrastructure thing there between static and dynamic content, but from a UX point of view it’s so silly and frustrating… :sweat_smile:


I totally disagree.
We don’t have the crashes, we don’t have the speed issues, and we find that the overall value proposition is ultra compelling - far beyond any of the other platforms available.

The user thing needs to get figured out though - we need users.

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Message is back here, it had been deleted by me… :ghost: although unintentionally/accidentally/zero-idea-why-ly.


A post was merged into an existing topic: Interaction overrides hover state

Hey I appreciate your response. As a part time developer, I understand how large the issues you guys are trying to fix, and I appreciate the fact that you are taking your time to get the scalability issues tackled right. I wish you the best of luck.


Hi, following from the community update yesterday (which had some positive news, especially on scalability and GDPR), @callmevlad put native multilingual support back on the roadmap (YAY), but when he asked @Jiaona_Zhang to give more details about this, she completely dodged the bullet and talked about something else.
This awkward silence aside, when can we expect to have actual details about this ?


The slides had multi-lingual as “researching”, which agrees with the statements given three months ago.

Hi all - this is not a priority in the immediate term as there are a number of 3rd-party solutions (e.g. Weglot) that allow customers to create multi-language experiences on their sites, but it’s definitely something we plan to build the right way within Webflow in the future.

To me, that reads “researching”. If there are any serious priority changes, from everything Vlad as repeatedly said, Webflow has put their foot down that they won’t be delivering anything multi-lingual any time in the relative future for any part of Webflow. Hopefully, they’ll make more serious changes to under-development and under-support.

Multi-lingual is not on any roadmap on the scale of “months”, but likely “1+ years”. Example: membership was discussed in 2016, promised in 2018, and then finally developed in 2020. It’ll land in Q4 2021 in a perfect world, if not Q1 2022.

FWIW, Weglot has so many limitations that Webflow should not be recommending it so eagerly: doesn’t work with plenty of lazyload image implementations, costs an arm & leg for anything more than 50k words, adds another external script, layout changes are a pain, etc. “Design visually! And a third-party paid service to change the HTML <p> from May → Mei in the CMS.”

If Webflow even threw a few bones (e.g,. CMS date overrides, turning August → Ogos), it’d save enormous time in maintenance.

If you were in the Zoom chat, people (from some 30+ countries) exploded that Webflow even mentioned multi-lingual. Alas, people who need websites in more than one language, “Lari sahaja dari Webflow.”


Yeah, I saw the reactions when multi language was announced. But indeed, the “research” status is just what it was for the past 4 years… so maybe in 2027 then…

Nonetheless, kudos to @callmevlad for keeping such a good poker face when JZ didn’t give an answer to his question in front of so many customers… the Daniel Negreanu of webdev !!!


I also attended the community update. To be honest, I’m quite disappointed. Just two slides on updates and it felt like the comments we got over the last month and years just in video form.

I’m pretty sure that nothing tremendously is going to happen any time soon.

Wouldn’t even be surprised if EditorX is going to kill Webflow because webflow talked the whole time instead of doing and bringing updates that are painfully needed, for years.



I’ve been angry posting out of frustration about user accounts for years now, but it seemed that instead of caring all I’ve noticed are redundant features that don’t make anyone’s life any better and frankly a very small percentage of users care about.

Another thing I’ve noticed though is how prices have sneakily been going up. regularly.
maybe it is time to consider another platform, because this one is starting to suck and is dragging behind every single trend.


I don’t think that one’s correct to be honest. There was a (significant) pricing ‘adjustment’ towards the end of 2017 or early 2018 (I don’t remember exactly), but I believe pricing has been stable since. I personnaly am on a Pro plan since 2016 and haven’t seen other pricing updates (or I need to have a chat with my accountant…).

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Agreed. While it was nice to see how well Webflow is growing and scaling, as well as being part of the community, it felt that nothing was really addressed with only vague plans for the summer/fall mentioned. I was hoping for more after how the update has been promoted since mid January, with hardly any features released in the meantime.


Woah. Didn’t even know about this. Yeah, competitors are popping up with hugely impressive tools and much better value. Time is really running out for Webflow if they don’t get their act together fast.

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