What has become of Webflow ?
Let’s start by saying this : I love Webflow !
When I was looking to start my business, back in 2016, I took a lot of time to select the technology I would use, and when I stumbled upon Webflow, I had no doubt : this is it !
Although it was a bit expensive compared to Squarespace, Wix and others Web design tools, its users friendly UX allowed me to create websites with advanced design features in an easy manner for me, as I’m not a technical person. I still remember a Tweet from @callmevlad (or @thesergie I’m not sure anymore) back then illustrating his vision : allowing people who don’t know code to create websites via a super user friendly visual interface, as it was done for photo editing, video editing, but not yet for Webdesign. #Nocode
This vision is what made me believe that investing time to learn how to use Webflow in detail and grow with this product was a good bet. Although it was still in its early stages of its development, the quality of the product was good and its disruptive enabling power was a great asset. Plus important releases were happening (dynamic content, custom interactions, etc.) and the roadmap was filled with good features, prioritised by the–led Wishlist…
This bet, paid off. And I’d forever be grateful to Webflow for enabling me to start my agency.
However, this was 4 to 5 years ago…
Fast-forwarding today : many things happened - but not everything went in the direction expected.
There are 3 main issues that are now plaguing Webflow, and making it more difficult to use everyday:
1 - The customers voice is being ignored in the dev process.
How can a company be credible and trustable if the main functionalities requested by its users are not being developed ?
Customer Account and multi language have been requested for 5 and 4 years now respectively. I’m mean, this is not getting something exotic done, these functionalities are completely standard and everywhere else.
Sure, there’s ecommerce now. But without customer accounts, does it really make any sense ? And at that price ?
Those are the 2 main requested features, but there are so many more not being looked into…
Webflow’s strategy clearly evolved form creating a great NOCODE Webdesign tool, to relying on expensive 3rd parties to cover their short comings, or Finsweet, a partner agency, to provide custom code to enable the functionalities ? Look at the top wishlist requests, and some of the most standard features on Websites, with the current existing solutions:
- Customer Accounts : Memberstack (paid addon)
- Multi-language : Weglot (paid addon)
- Real time sorting and filtering : Finsweet (custom code)
- CMS powered slider : Finsweet (custom code)
- Previous Next CMS items : : Finsweet (custom code)
But instead, features are released like the Audit tool. It’s a nice tool to be honest, and the devs working on it did a nice job. But who asked for this ? Is it critical to your customers ? A bigger priority than the above features or any of those in the Wishlist ?
To me it seems more like you’ve created a business interest with this 3rd parties and you’re putting them ahead of core development.
2 - Webflow is becoming slower, laggier and buggier
The performance of the designer is getting terrible, and it crashes regularly !!! I mean, I can’t even run the designer in a normal Chrome window, it must be constantly in Incognito mode. And the amount of time I need to restart my computer completely because adding images a Collection becomes impossible insane…
3 - Customer support give a damn
I’ll let you check this one out directly in the forum. their are so many comments about support lack of service it’s shocking…
So for these reason, I’ve taken the decision to no longer bring new web projects in webflow’s. Any site not yet validated will be released on a different plateform.
This, for me, is sad. I feel part of the Webflow community, I’ve worked over 4 years on Webflow, and I feel part of it. However, following the announcement of the Multilanguage feature, my trust is gone. I don’t believe in your roadmap anymore and I don’t want to take the risk to go more year without getting any additional key functionalities
This is not yet goodbye, as existing projects will remain on Webflow for the time being, but it does feel like it anyway.
Hopefully, the needs expressed will become realigned with your product strategy at some point. When this happens, I’ll probably be here. But in the mean time, be aware that competition didn’t stay still in the past years, and theire offering is quickly becoming better.