An Open Letter to Webflow

Lots of reading above,
but here’s mine as a long-term Webflow Pro and Team user.


Problem 1: Webflow’s support is bad, really bad.

  • No or super slow response (to paying customers).
  • They like to tell people go to the forum for answers or post on the wishlist.
  • If not, model answer: This is a design question. Sorry.

How to be better:

  • Come on. Hire more CS people.
  • Find some CS professionals to lead the team and support workflow.
  • Instead of ignoring questions and refuse to answer, CS should answer by pointing out why a question is not a Webflow problem, or a simple hint / direction to solve the issue.

Problem 2: Webflow should improve faster

  • There are many updates throughout a year, but not enough really… especially real significant new features and enhancements. See: Latest updates and features | Webflow
  • Many seemingly basic and commonly needed features are missing: https://wishlist.webflow.com
  • Take a look at how long it is needed for a “Wish” to come true.
  • Still, still, no customer account feature for e-commerce. Years…

How to be better:

  • Roll out faster, improve later.
  • Invest more in development.

Problem 3: A lot of weird limitations

  • See: "► [LIST] Feature Availability & Limits "
  • Limit to 5 items for nested collection list… 5…
  • Still no search function in the CSS class list, seriously?
  • Worst and weakest “Rich-text Editor” ever.

How to be better:

  • Um, just remove the limitations pls…
  • Unlock more limitations with business hosting.

Problem 4: Clients refuse to use Webflow

  • Clients commonly refuse to use Webflow after they investigate themselves.
  • The client thinks their site will need more custom functions in the future. Webflow does not look like it is future-proof.
  • Data-security, controls, compliance, ownership, etc…

How to be better:

  • Webflow’s marketing should be able to show that many serious corporates are using Webflow, but not only how people and creative agencies can create their portfolio with Webflow.
  • Much more robust API.
  • Webflow: Don’t convince me, ( help me ) convince my clients.

Problem 5: Poor in collaboration

  • Easy to have conflicts when Editor(s) and Designer edit at the same time.
  • Webflow “Designer” cannot work together on the same project. ( I understand this is difficult. )

How to be better:

  • Simple locking mechanism and warning similar to WordPress.

Problem 6: Webflow sites are not accessible in China

  • Visitors in China cannot access Webflow website.
  • Huge drawback in Asia, as China is a super huge and important market in Asia.

How to be better:

  • Not expecting a fast connection, but sites could be accessible in China, and it is actually not too difficult. Options such as:
    1. Allow us to turn off Cloudfront CDN, at least an option to remove the cdn jQuery src link.
    2. Detect China visitors, and automatically turn off CDN.

I mean Webflow is truly a great product. I love using it so much.
That’s why I have higher expectations.

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