Hello, so I’ll try to critique my best on all the problems I found with your site. Notice, this is not to upset you but to help you to improve.
When I looked at the hero, sadly i felt as this hero was ripped off from a 2002 beach commercial. The text didn’t help much either. As I understand you would associate the beach with happy I think I am overwhelmed with all the ‘happiness’ when you add cursive fonts as well as sub-text that does not compliment the headings (in my opinion)
The first thing I read were you were Christ centered, family business. Thats great, you have gained my trust. But you have also made me feel as you make websites for churches. Because throughout the whole time on the site I spent, I was comparing everything to how a church website would look.
Also, I think the headings make it look even more old style with the soft gradient as a shadow. I would rather like to see something more flat and bold. With so many agencies out there it is better to have a website that makes a bold statement as to attract the users. The website I have currently been viewing, although relaxes me, does not give me anything to say WOW upon. If I were to decide whether I would like an agency that gives a slight Boom feature to the audience, or a relaxing website, I would choose the Boom website.
This is because I assume that they will build me a site containing some Wow feature as well. From my experience [and this is just my experience] the style your brand’s website is, those are the clients you will get that would like a similar style. And this is great, but a lot are moving towards a more boom style rather than relaxed. Users want something to draw their attention constantly. And in my opinion this site fails to do so as it is right now.
But I see plenty of room for improvement. Hope this has helped in any way. I was not trying to be rude in any way, just realistic in what I feel is wrong and needs to be changed.
Hope this helped.