Hey everyone,
We’re talking with a potential client who sells a high-ticket product, and we handle not just their Webflow site but the whole marketing and tracking setup (Meta Pixel, events, CAPI, all that).
Here’s where I’m getting stuck: the lead generation happens on the website (Webflow form submission, which Pixel tracks just fine), but the actual sale and qualification process happens later inside HubSpot CRM, sometimes days or even weeks later.
So how do we let the Meta Pixel (or Conversions API) know that a sale actually happened long after the initial form submission?
We’d want Meta to connect that final sale back to the original ad click for better attribution and optimization.
I’ve been reading about using SQL or some kind of server-side setup to bridge the data, but I’m not totally sure how that works in practice, or what the ideal setup looks like for Webflow + HubSpot (I guess we can’t access the server where Webflow site is hosted).
Has anyone done something similar?
Would love to hear how you connected HubSpot deal data back to Meta, or any advice on the SQL / middleware part.