Should I create a new Google Analytics property for landing pages?

Hey there,

My goal is to use Webflow ( as a landing page or to test some ideas, while linking all traffic to my existing website (

I have an existing property for my main website on Google Analytics. Do I need to (or is it recommended to) create a separate property for Webflow?


PS any additional suggestions related to using a landing page in this way is appreciated. I also need to track click through rates between linked pages on webflow (ie webflow landing page 1 -> webflow step 2 *before going to my website in which case I’ll use utm and my existing analytics). I do plan on also using Google Optimize for Webflow as I have done so on my existing website.