Seeking Guidance for Dual Landing Page Strategy or A/B Test

Hi there,

I’m in need of technical support and guidance regarding my current web page setup. I currently have one live landing page with our business’s preferred URL. However, I’m looking to launch a marketing campaign that targets two different audiences, each with unique selling points (USPs).

I’m seeking advice on the recommended approach for achieving this. Here are my primary questions:

  1. Should I go with an A/B testing approach and make copy updates for the two different audiences? If so, what’s the best way to do this using Web Flow? Do I need to integrate tools like Optimizely?
  2. Alternatively, should I create entirely new landing page? If so, what are the best practices for this? Should I consider setting up subdomains for these new page?

I’m relatively new to this, so any advice or step-by-step guidance would be greatly appreciated.

Thank you!