Yeah, I agree, but Spotify is also the radio station. They own a huge share of the listener base, plus the tech that allows people to securely stream that content, protect it, playlist it, socially share it… they’re not just your secure broad-access delivery platform, they’re your marketing platform too.
it’s a sucky model, but it’s the same problem a farmer has. You either take a big hit on your pricing and let the grocery stores take the lion’s share, or you work farmer’s markets, or look for other creative avenues like direct-to-restaurant channels.
Spotify wouldn’t be my first choice for your album-sale approach, I think iTunes and Google Play are better positioned in that space - but you do need their tech to deliver securely, and make it convenient for users to purchase and access - and they take a big chunk for that.
I’ll just add another thought to ponder-
If you’re a smaller artist, the fear of losing a substantial portion of your income to file-sharing / piracy is probably not strongly founded. Most people who are passionate about smaller artists know that they’re smaller artists, and are also passionate about supporting them in their creation of new great content. The people who file-share would likely have never bought anyway, but they do add to your visibility so it’s a trade-off.
The most successful artists I know focus on the creative process and the audience connection, and don’t spend too much effort trying to control their content distribution. The value they get out of “as big an audience as possible” is too great, and that turns into superfans, gigs and tours, merch…
A couple of years ago I ran an artists’ forum and we invited in a loop artist named Kawehi who had built her community on those principles. Very successful, she started funding albums through kickstarter and got excellent presales… enough to simply not worry about file-sharing.
Dig through her site, youtube, kickstarter, etc. you’ll pick up a lot of strategy that might be useful for you.
https://www.kickstarter.com/projects/kawehi/evolution-2