Rebranding Advice

Publishing help Project settings
1

We are rebranding our website and need guidance on the best way to execute it.

The changes will not affect the site’s structure or code but will involve updates to colors, brand identity, animations, and similar elements.

Key considerations:

• We need the ability to publish updates to the current (old) site while preparing the rebranded version.

• Should we duplicate the site to work on the rebrand, or use a staging environment?

What approach would ensure a smooth transition and allow us to make updates to the current site without disrupting the rebranding process?

2

Hi Stan,

There are several approaches, but let’s assume;

  • The re-branding is relatively surface-level ( non structural )
  • You want to release it all at once
  • The total amount of time for the rebranding will take a few days or weeks at most

In that case I’d take this approach;
Get everything you need for the re-branding ready- logos, color palettes, icon selection, etc.

Then-

  • Clone your site
  • Rebrand the clone
  • Any content changes you make to the main site during this rebranding period you must also make to the cloned site, to keep it in sync. That means double-publishing blog posts, etc.
  • When you’re ready,. transfer the site plan and domains to the cloned site, and it’s live

That will give you the least wasted effort and no disruption to your production site.

3

Your assumptions are correct and I agree with your approach. We will go the cloned route. PS. Here is our site if you want to peep: https://www.prismatic.so/

4

My only other concern is transferring the webflow Site plan (CMS) from the old site to the new one.

Is this possible or do I have to purchase a new plan for the newly rebranded site?

5

Webflow has a built in site plan transfer feature to help support exactly this scenario.

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