To me, the site you’ve linked isn’t a website, it’s an interactive thing. It hacks the scrolling too much, I can’t even scroll to the bottom under a minute with a tablet, must be the same with a trackpad. Vertical sites with interactions are nice, but when it’s well done, and when the motion serves a purpose. A very deep page to emphase the depth of oceans, a moving element upon scroll to move it higher in the visual hierarchy, etc… When everything is in motion, nothing pop out. I visited the site and can’t recall any key info, I don’t even noticed if it’s for the art, the knowledge or if it sells something. What I remember is they’re good at textures and video textures, they’re good and seems light (: