I recently updated a website and I am seeing an odd link in Google analytics. I just saw I forgot to put the link to the home page in the navbar, so I’m hoping that is it. Can anyone confirm or help me figure out where all this traffic is going?
You can safely ignore it. There are ways to create filters that will make it not show up as traffic at all, but if you’re the only one looking at it and you KNOW that it’s there, that would probably be unnecessary. It is also usually fly-by-night temporary from different spammy domains, so it’s a pain to keep up with.
For now, our best approach is to seethe internally with hatred for spambots that make it difficult to use Google Analytics productively.