Multiple redirect chains

Publishing help SEO
1

I recently completed a website for a client who has renamed their company. Their IT has redirected their previous domain to Webflow where I have input 340+ redirects as supplied by their external SEO agency. It has been flagged by the agency however that all of these redirects are have multiple redirect chains (e.g., 4 hops from old to new), which could affect SEO and need streamlining.

I cannot see how to fix this within Webflow and would appreciate any advise from the community. Has anyone come across anything like this before?

Here is my site Read-Only: LINK
(how to share your site Read-Only link)

2

Hi there,

Managing your site’s redirects in Webflow is straightforward through the Site settings. Here’s how to handle your redirects efficiently:

Navigate to Site settings > Publishing > 301 redirects to access your redirect management dashboard. From here, you can view, search, and sort all existing redirects. For a complete redirect cleanup, you can:

  1. Export your current redirects as a backup
  2. Delete all existing redirects (requires site manager permissions)
  3. Import new direct redirects that eliminate unnecessary intermediate hops
  4. Publish your site to apply the changes

Remember that any redirect changes will only take effect after publishing your site.

Hopefully this helps! If you still need assistance, please reply here so somebody from the community can help.

3

Webflow redirects in layers;

  • protocol - http: → https:
  • hostname - site.com → www.site.com
  • path - /test → /redirected-test
  • localization auto-routing

So it depends entirely on the URL they’re requesting.
If they request http://site.com/test yes that’s 3 redirects, and maybe a 4th if you’re using localization with auto-redirect.

Normally this is not an issue, unless their old site was really indexed in Google as insecured http: and without the www.

There’s no way to change this design it within Webflow, but if you needed to short-circuit it you could use an external redirects solution like Cloudflare. It takes a bit of work to set it up properly in a reverse-proxy configuration but you’ll have unlimited control over how redirects work, before the request reaches Webflow.

Note you’ll probably need CF Pro = $25/mo, and you may pay a bit more to expand the number of redirects into the hundreds.

If you need help building this setup, I do this type of infrastructure work a lot for clients.