My company is rebuilding their website and I’m trying to sway them to use Webflow, the only concern is we have a very good SEO ranking and we absolutely cannot afford to lose that as it brings in most of our business. I’m hoping I could get in touch with someone who specializes in this area to shed some light on expectations if we were to build a new site from Webflow rather than another Wordpress site.
Thank you.
Here is my site Read-Only: LINK
(how to share your site Read-Only link)
If the Webflow site upholds the same page urls, metadata, etc. you should actually get a boost after the site is crawled. With the assumption that you build the site in a cleaner way and enhance any shortcomings from the Wordpress site’s pages. Search engines will recognize these enhancements.
Any pages that you change the url, you’ll want to have 301 redirects set up that point to the newly named url.
If your current site uses any tools outside of Webflow’s capabilities, then I wouldn’t make the migration. If Webflow’s native SEO tools offer the same functionality, then you’re good to go. However, make sure that the SEO settings of your new site (regardless of the platform you migrate to) are completely identical to your current.
Every migration has blips in SEO, but if done well, it will surpass its current rankings. You need an SEO specialist to help you. I recommend www.wakingdigital.com. Shane has a great reputation.
Can you provide insight on why that would be the case?
To keep SEO the same, you need to collect URLs structure before migrating from WordPress to Webflow. Then do migration. You have to keep the same URL structure in Webflow also.
Like WordPress: domain.com/about-us
Webflow: domain.com/about-us
For blog posts in WordPress, you have URL structure like this: domain/top-5-webflow-seo-experts
But in Webflow, you have to add a folder either: blog/post
Like: domain/blog/top-5-webflow-seo-experts
So, after migration, you have to redirect the URLs structure for blog posts.
For any Webflow SEO help, You can contact here: Webflow SEO Expert
I should have said “likely” surpass its current rankings. I only say that given the context.