How to Embed Google Reviews in Webflow (CMS Collections)

Hey y’all!
So I’m trying to add Google Reviews to my Webflow site.
A little explanation as to what I’m trying to do:
I’m creating a database of different companies in the CMS tool. I would like to show Google reviews of each business that I’m showcasing on the site.

The 3rd party widgets providing this service charge per “business” so it’s way too expensive for the project I’m doing.
But when I try to search on how to add Google Reviews manually on Webflow, all I get on Google search are a bunch of 3rd party apps trying to sell their product.

I’m assuming you need access to Google’s API?

Anyone have any luck with this?
Thank you?

1 Like

Did you ever find a solution? I have a similar project

Most automation platforms like Make, Zapier, etc provide Google Reviews access with a new review as a trigger. This makes it relatively easy to capture the review text, date, rating, and the reviewer photo if you want.

You’d only need one automation account for this, however the challenge in your situation is you’d need to duplicate this automation for each business, though they can all be pushed into the same CMS collection.

IIRC since reviews are public, you do not need special access to the business profiles you’re pulling reviews from.

If you have a LOT of businesses and you want to make the setup of a new business easier, i.e. just popping the correct Google Business ID into the CMS, you might look at building your own solution to poll. detect new reviews, and pull them in. You’d need to develop a custom system for that but it’s probably the easiest way to make this scalable and manageable for a business directory.

Hey! Along with using Zapier, which was already mentioned, there are a few other ways you can embed reviews from all the businesses you work with.

  • If you’re comfortable with a bit of coding, the Google Places API lets you fetch and display reviews for each of your businesses on desired pages. I can suggest an article that covers the API method in more detail.
  • Another option that seems to be good for your case is using a Google My Business Link. Just make sure your reviews are up-to-date on Google My Business and add a link or button on your website that directs visitors to your Google reviews page for each particular business.
  • If you don’t have a lot of reviews for those businesses and don’t want to use APIs or plugins, you could go the manual route: take screenshots of the reviews or simply copy them onto your website.
  • What concerns third-party widgets, you can try Webflow Google Reviews by Elfsight. The widget offers a free plan with some view limits, which you can remove starting at $5 a month. It’s a simple solution that doesn’t require messing with an API. You can create Google Reviews in the editor to see how it works.

Contact us, in case you need any further assistance.
Good luck with your project!
Regards,
Elfsight Team