Hi Marcio!
What you’re describing is “programmatic SEO”. It’s a great way to generate many useful pages that can rank on Google.
While Webflow doesn’t have a way to automatically generate unique pages for programmatic SEO combos (like “Interior Painting in Alpine”), Webflow is fantastic at pSEO when you add a few other tools.
Here are the basic steps:
1) Set up your Webflow collections for pSEO
The first step is to set up your CMS collections. You probably want three of them:
- Areas (e.g. Alpine, Brooklyn, etc.)
- Services (e.g. Interior Painting, Exterior Painting, etc.)
- Area Services (e.g. “Interior Painting in Alpine”, “Inter Painting in Brooklyn”)
The Area Services collection should include two references fields:
- Reference to Area
- Reference to Services
2) Set up a spreadsheet with the same collections
Once you have those Webflow collections, you can create the pages by hand, but this would take a very long time.
If you connect these collections to a spreadsheet, you can use formulas and bulk editing to create hundreds of pages instantly.
I recommend Airtable but you could just as easily use Notion.
In your spreadsheet create the same 3 tables with corresponding fields as above:
- Areas (e.g. Alpine, Brooklyn, etc.)
- Services (e.g. Interior Painting, Exterior Painting, etc.)
- Area Services (e.g. “Interior Painting in Alpine”, “Inter Painting in Brooklyn”)
It will look something like this:
By putting this into a spreadsheet I can use formulas to generate headings and text like this one:
3) Sync your spreadsheet with Webflow
There are a couple of tools that do this, but I’m biased and think you should use Whalesync :)
But either way, once you’ve connected Airtable with Webflow, you’ll be able to create and edit thousands of these pages easily.
We have a whole guide on how to do this here and you can always shoot me a note if you have any questions (matthew [at] whalesync).