Hi @Cribbo 
You can do this, but you’re limited with your options on “how” to do it.
That said, here’s an example Webflow site that does something similar, sign up (free) and give it a try! https://profile-directory.webflow.io
I’ve also written a bunch of tutorials on stuff like this, you can dig around my site but here are a couple that you may want to start with:
Cheers!