Build brand-consistent pages faster with page templates, plus an update on page building mode

Page templates in Webflow will allow designers to speed up static page creation with the ability to templatize page structures that they build often.

Today we’re giving designers the ability to speed up static page creation with page templates, available on all Site plans. Now you can create a brand-consistent template for pages that you build often – event page template, product page template, etc. – to give you and your team a consistent head start.

Today’s update will allow you to standardize the structure and style of pages that you create frequently so you don’t have to start from scratch each time. The introduction of page templates is also an important piece of the puzzle as we continue work on making page building for less-technical users in Webflow a reality.

Progress towards page building mode for marketers and clients

In addition to how page templates will help designers today, it’s also a crucial stepping stone towards something we’re working to bring you later this year – page building mode.

We hear often from our customers that they want to be able to empower their marketing teammates or clients to be able to safely build brand-consistent landing pages on their own, using page templates and designer-approved building blocks.

Page building will empower marketing teammates or clients to be able to build landing pages on their own.

Page building will empower marketing teammates or clients to be able to build landing pages on their own.

Page building will help design and marketing teams deliver on the following:

  • Marketers get more autonomy to execute on campaigns by being able to self-serve their own landing pages in a safe environment where they can’t break the designs, which will allow them to increase speed to market while maintaining brand consistency.
  • Designers maintain control over the designs and frameworks for the website by providing their marketers and clients with the building blocks they need, which allows them to spend more time working on more strategic projects and less time on simple landing page creation.

We can’t wait to share more on page building with you later this year, and we’re excited to get page templates into your hands today. For more details on how to start using page templates today, check out our Webflow University article.


Hey @matthewpmunger
I think this is actually a huge step of Webflow to make it a real competitor to CMSs like Typo3, Drupal etc.
Its really important for clients to be able to create new pages and fill them with pre-designed components.

I have a question/concern I want to talk about though:
I think it will be crucial to have a “dynamic navigation”, where we can create a navigation that automatically creates a new link in the nav when you create a new page as an Editor.
→ Are you people at Webflow already thinking about something like this?

My concern is that even if the feature-set of page templates is very good, if there is no dynamic navigation, it will remain basically useless for clients who use the Editor mode to create new pages on their website. Because they will still have to call our agency just to create a new link in the navigation.

I know that a dynamic navigation can be quite a complex thing to create for Webflow, but I think it will be very important for the success of page templates.

I’m very excited to see more of this later this year!
Best regards – a longstanding Webflow fan :sparkles:

1 Like

That’s a good question/topic. While there is no planned “dynamic navigation” element as you’ve described it, there is a way in the near future to design this workflow for a client with a combination of Page Templates, Page Building mode (upcoming), and Component Slots (upcoming, you will be able to create a way for clients to handle updating the navigation.


  • Client uses a page template to create a new page in page building mode.
  • Client adds a navlink (component) to a component slot in the navigation
  • Client edits link and text label props on the new navlink to point to the new page
  • Client publishes site to push the new page and navigation live

Your suggestion for a Dynamic Navigation advanced element is an interesting one and reminds me of how some website builders for DIY (do it yourself) business work.