Webflow Ecommerce Development: Current Status and Future?

Hello Webflow Community,

I’m reaching out to gain some clarity on the current and future state of Webflow’s Ecommerce functionality. Having attended the last conference, I noticed that there wasn’t a significant focus on this feature, and this has left me with a few questions.

It seems that many of the blog articles that used to showcase example Ecommerce shops are no longer available, or these shops have transitioned to Shopify. This shift is quite telling, and it leads me to wonder about the level of ongoing development and support for Ecommerce within the Webflow ecosystem.

As someone who is currently evaluating whether Webflow is the right fit for our project, the design flexibility it offers is incredibly appealing. However, the signals I’m picking up suggest that there may not be a strong emphasis on enhancing the Ecommerce features moving forward.

Can anyone provide insights or updates on this matter? Is Webflow still investing in developing its Ecommerce capabilities, or should we consider alternative platforms if Ecommerce is a significant component of our project?

Any information or perspectives from the team or community members would be greatly appreciated as we make our decision.

Thank you for your time and assistance.

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@jenzation - Webflow does not provide a roadmap so your stuck making a decision based on what is available today.

i does appear that Webflow has curtailed any active development for this feature but that is just my observation. If you evaluate it and it completely meets your needs then you can make the decision to use it. Personally I would not since I don’t get a warm an fuzzy feeling about it and it is missing features I require on most commerce builds. I have been recommending people use foxy.io of they want e-commerce on a Webflow site. There is also an app that looks like it might help people bridge Shopify commerce into a Webflow site. It is in beta and I don’t recommend clients choose beta apps to build their businesses on. Look at https://www.shopyflow.com/ if you’re interested in that.


Hi @jenzation.
Josh with Foxy here. If you find yourself needing more than what Webflow Ecommerce provides, but want to stay in the Webflow ecosystem, you might consider our seamless Webflow integration: https://foxy.io/webflow

Dozens of Webflow agencies choose Foxy as their go-to solution for ecommerce clients. Some benefits:

  • Sell any type of product (one-off, subscriptions, donations, digital, services, memberships, etc.)
  • Manage products with Webflow CMS
  • Connect to 100+ gateways and payment methods
  • Multi-lingual support
  • Multi-currency support
  • Embed a customer portal to allow customers to manage their subscriptions/memberships, view order history, update billing, and more (all inside of your Webflow site)
  • Sell and accept gift cards
  • Custom shipping functionality, logic, and integrations
  • Custom tax functionality, logic, and integrations
  • Powerful coupon and discount functionality
  • Unlimited free trial
  • and more!

Please don’t hesitate to reach out if you have any questions or need help getting started: hello@foxy.io


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I’ve been using Webflow for almost 7 years now.
The pattern is that subsystems are built to a point of minimum viability and then often the projects are considered done and the teams are reallocated.

ECommerce, User Accounts, and Logic all follow that paradigm, where they are minimally functional but all investment has stopped and as a result they support an extremely limited range of use cases.

Most people try to start with them, and they their builds hit a brick wall and they have to switch to other systems. Foxy, Memberstack, and Make are all solid because they have dedicated teams committed to making those products grow.

The CMS is somewhat of an exception because it’s close to the core of Webflow’s viability as a platform, but even there people struggle with the limitations daily.

I’m hopeful about localization, but… only time will tell. The fact that there are zero Enterprise clients here going “hey this is fantastic!” is slightly concerning.


Hey everyone,

Thank you for the valuable feedback @webdev @memetican. It’s essential for making an informed decision.

@ Foxy, your solution seems promising. Could you provide examples of shops that have integrated Foxy.io successfully? Seeing real-world applications would be highly beneficial.

Also, I’ve observed that the blog posts on your site are approaching a year in age. Is Foxy.io still being actively developed? It would be reassuring to know that the solution I choose is continually improving and evolving.

While Shopify is a strong contender in e-commerce, it falls short for us in terms of visual customization and blog functionality. Hence, the appeal of a Webflow integration. How complex is the integration process with Foxy, and does it support essential e-commerce features like upselling?

It would also be incredibly helpful if someone from Webflow could chime in with any updates or future plans for the e-commerce functionality. Maybe someone will get in touch :innocent:


Hi @jenzation.
For sure! Here are some live examples (there are plenty more):

We’ve been super focused on our new Webflow app, new website/help center, Webflow tutorials, new features, and more. Unfortunately, the blog has been neglected. Sorry about that. More up-to-date info can be found here: https://www.foxy.io/whats-next

We’ve been doing ecommerce for 17+ years, are privately owned, and profitable. We’re definitely here for the long haul.

Please don’t hesitate to reach out if you have any followup questions: hello@foxy.io


Hey @jenzation , Webflow has stated that ecommerce is not their primary focus for the time being. That said it does give some of the strongest design control for shops, which is why a lot of stores like it.

We’re racing to build as many new features as possible to help fill those gaps… a preview of what’s coming:

  • Affiliates becoming affiliates+referrals
  • Customer account logins (order history, tracking info, review past orders, downloads section, etc.)
  • Greater support for API/webhooks/integrations
  • LOTS more…

And the guys at @foxy and @Memberstack and others are doing some solid work in building out cart systems, too. (Monto also fully integrates with Foxy so if you build on their cart then all of our apps will work natively, too.)

What features in particular are you looking for or what would hold you back from using Webflow ecomm?

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