We’ve been working hard to optimize our Webflow site for better SEO and performance, and after running multiple SEO checkups, a few recurring issues keep showing up.
We’re looking for advice from the community to help us address these effectively—or determine if they’re even critical enough to fix.
Given the effort required to make these changes, we’d also appreciate your thoughts on whether these improvements are essential for SEO or if we might be over-focusing on less impactful areas.
Webflow site’s SEO and performance, there are a few key areas to address, especially when dealing with render-blocking resources, charset declaration, and inline CSS.
Here are some practical tips to help you out:
Defer or Async JavaScript
One of the best ways to improve page load times is to prevent unnecessary scripts from blocking your page from rendering. In Webflow, head over to Project Settings > Custom Code, and add the defer or async attribute to your non-essential scripts. This allows the page to load faster without waiting for JavaScript to finish loading first.
Combine Your CSS Files
If your Webflow site uses multiple CSS files, consider merging them into one. This reduces the number of HTTP requests, helping your page load faster. It’s a small change that can make a noticeable difference!
Add Charset Declaration
Make sure your page has the right character encoding for smoother rendering. In Webflow, you can do this by adding the following line of code in the Custom Code section, under the meta tag:
charset=“UTF-8”
Once you’ve implemented these changes, you can use tools like Google PageSpeed Insights, Lighthouse, or GTmetrix to measure how much you’ve improved your site’s performance and pinpoint any remaining bottlenecks.
If you’re looking for an even easier way to optimize your Webflow site’s performance, tools like Website Speedy are designed to help automate many of the steps mentioned above. It can help improve your site’s speed significantly with minimal effort.
As a quick note, I’m affiliated with websitespeedy.com, which is specifically built for Webflow users to streamline the optimization process
