Salesforce Web-to-Lead Using Webflow Form Action

Hello Webflow Community!

The site I manage is fairly large and complex with lots of marketing integrations. I’m trying to figure out a way to transfer form submission data to our Salesforce instance without leveraging a complex web of Make/Zapier operations (constrained by Webflow’s single form submission hook). I have looked at Salespanel as a possibility, but someone recommended leveraging Salesforce’s Web-To-Lead path via Webflow’s native form action. I’m in the process of reading the docs to get a grasp on it, but wanted to check here to see if anyone has had past success routing form submission data with form action who could shed some light and maybe save me some time either ruling it out or digging in. Thanks in advance for any help!

I’m in exactly the same situation now, Travis. Did you manage to solve it?

It’s actually quite easy provided you can do some of the heavy lifting in Salesforce. Basically, you just set the web-to-lead hook as the custom form action URL, change the action to POST, and write some custom JS to override the event default so that you can direct the user to a thank you page on submission.

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Hey @Travis_Benfield
I had followed the same thing, added Form action link (webToLead) in the form settings and changed method to POST, yet i wasn’t able to see the form submissions collected neither in webflow submissions tab nor the lead was created in SF. Would really appreciate it if you could let me know how exactly did you get the form to capture lead on SF.
Thank in advance!