Rich Text Block - How do I link it to CMS?


I’m struggling to figure out what I’m doing wrong. I have a CMS page that contains rich text, but when I want to link to that using a rich text block there is no “inner text” dropdown. It only allows me to edit the “content”.

Any idea what I’m doing wrong? I’ve attached a screenshot.


In Webflow purple things indicate data-binding, usually CMS data-binding.
Click the little purple dot for binding options.

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