Hi Mike, thanks for this awesome reply. I have the company landing on page 1 third to sixth position in certain organic searches. It’s been two weeks since time of launch, so I am pretty pleased with their positioning. As I figured most people are not searching for the company name “Furst Steps”, but I did add puppy and dog training center to their GBP, to give them more relevance for most keywords regarding puppy/dog training. Your advice is excellent and will look into applying it, especially if they ever decide to do some paid advertising.
Thanks again Mike