New site not loading on Google Chrome

Hi everyone,

I launched my client’s site yesterday and seem to be having some issues with it displaying on Chrome. Their original site was on WordPress. I made the DNS updates on their AWS Route 53 account and the site is connected and displaying on Safari + Google Chrome incognito, but outside of incognito I keep getting the old site. If I do a hard refresh (cmd, shift, R) then the new site appears but when I click on another page then the old site comes back.

Site: www.youknow.co.za

Could this just be a delay? I’ve never experienced this before so I’m feeling a little confused.

Old site below:

The new site: