It doesn’t seem to make any difference if I change the text and get google to reindex it still persists with the url where the Title Tag should be, and some random footer text where the description should be.
On other pages it does a slightly better job, but the Title Tag is always the URL.
Google generates its own titles and descriptions now from your page content. It MAY use your requested <title> and <meta>s as part of that, if it likes them. It’s all part of Google’s war on SPAM and keyword-laden content.
That top part you’re referring to where the URL appears is called the Site Name, and is also chosen by Google. It’s even more difficult to control, because Google will avoid anything that it sees as potentially confusing with other brands.
Hi @Rich_Strachan , @memetican is correct and Google tries to display relevant content on SERP according to the searched terms/phrases. Since the searched term was “sandbank asset finance” and is not included in the requested meta title or description, Google picks any other content from the page that it finds relevant to the searched term.
You could refine the meta title and description according to the wanted keywords and then Google will decide if it is the best or not. Usually, people do not directly search for the business name but rather search for what they want. So, I think you should be fine SEO-wise.
