Google analytics doesn't match Webflow analytics at all

[Alesclandre (Alexandre)]

Hello,

I was wondering if my setup was right in Google Analytics, because I have an issue with the numbers :

• Webflow shows 154640 total views for the past 30 days of data
• Google Analytics displays 1156 page views for the past 30 days

So who should I believe ?
Thanks for your insights on this

[jenn (jen)]

Is built-in analytics accurate?

Hi folks – just wanted to step in here and say – all analytics tools can have differences, especially when it comes to metrics like “unique visitors”. I’d wager that Webflow’s built-in metrics are done server-side rather than via a JavaScript tracker like Google Analytics, but that’s a guess. Biggest reason for differences like this: a lot of people out there block Google Analytics with ad blockers and content blockers. In addition, it’s another piece of JavaScript to load so won’t load for eve…

[Alesclandre (Alexandre)]

Thanks @jenn ! I had a look to the post, and it is pretty hard to understand the webflow numbers…

[webdev (Jeff Selser)]

I had a site that was hosted locally where I could track via server logs, Google Analytics, and Matomo (formerly piwik). After migrating the site to Webflow the analytics just did not line up with any. So I simply disregard Webflow metrics and will continue to do so until Webflow informs us why we should count on them.