Hi folks – just wanted to step in here and say – all analytics tools can have differences, especially when it comes to metrics like “unique visitors”. I’d wager that Webflow’s built-in metrics are done server-side rather than via a JavaScript tracker like Google Analytics, but that’s a guess.
Biggest reason for differences like this: a lot of people out there block Google Analytics with ad blockers and content blockers. In addition, it’s another piece of JavaScript to load so won’t load for every single visitor – if the tracker doesn’t load, the tool won’t count it. So GA’s numbers may be lower than they should be.
That said, Webflow’s numbers, if done server-side, may also pick up a lot of “bot” traffic and non human visitors from crawlers etc. This will make Webflow’s numbers higher than they should be.
Probably best to keep both Webflow and GA around to compare over time – the peaks and troughs should (!) be consistent with each other, even if the absolute numbers are off.