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Embed code from a CMS record into the embed field - doesnt work

Hi! I am having problems with the embed element: I am planning to embed JW player(s), utilizing CMS fields onto a collections page - in my collection item there is a field which contains the embed code, which I then put into an embed element.
This all works fine, however upon embed, the code just shows up as text in the element and upon publish it stays the same.
screenshots here:
Any ideas?

Here is my site Read-Only: LINK
(how to share your site Read-Only link)