To ensure tracking continues seamlessly, I need UTM parameters (traffic source, medium, and campaign) to be captured in the form (as hidden fields). When someone submits the form, the UTM parameters should be visible in the submission email, allowing me to analyze the lead’s source effectively.
If at some point you need a more robust tracking system that e.g. captures the UTMs on first visit, stores them for 30 days, and submits them automatically with any forms over those 30 days, drop me a message. I build those regularly for clients.