That moment you realise Webflow's Conditional Visibility completely removes the element from the DOM. 🤯

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I’ve been using Webflow for about 4 years now and often relied on conditional filtering to ‘hide’ elements. This simply applies display: none;, which means any links within those elements are still crawled by search engines and exist in the HTML structure.

But here’s the game-changer I just discovered: Webflow’s Conditional Visibility is nothing like using CSS visibility (visibility: hidden;) or even display: none;. Instead, it completely removes the element from the DOM if the condition isn’t met.

What this means:

  • The element does not get rendered in the HTML at all.
  • This improves load time, prevents links from being crawled, and keeps your code cleaner.
  • It’s perfect for situations where you want to hide entire sections or dynamic content based on CMS conditions without leaving behind any clutter in the HTML.

This is huge! :raising_hands: I feel like Webflow’s documentation could definitely be clearer about this because it’s a pretty powerful feature that’s easy to overlook. I’m referring to this: https://help.webflow.com/hc/en-us/articles/33961320868115-Conditional-visibility

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They’re massively different.
And both have tremendous use cases.

I wrote this some time ago because I saw clients misusing them.

Since then, Webflow components have added visibility binding support to component properties, which means that with the right CMS setup, you can actually do conditional visibility “the right way” where the content will be completely suppressed from the page render.

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Thanks for the response @memetican. I can understand why your client got it wrong. What threw me was the title ‘Visibility’ which has parallels to the CSS visibility (completely different to how Webflow uses this). As I said, however, I think Webflow’s documentation the matter could be improved.