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Is a non-transactional website with product variants possible?

Hello, this is my first post.

I am a huge fan of Webflow.
I hope that someone may be able to tell me whether the following is possible:

  • A non-transactional website that includes product variants (eg. colour) where the product image will change as the variant is changed on the product page.

  • ‘Add to Cart’ button hidden, deleted or changed into ‘Add to wishlist’.

I hope that’s clear.
I’m desperate to use Webflow but can no longer make the website transactional - which complicates thing.

Thank you in advance of any replies.