Hey y’all, I converted all CMS images for a client’s blog to AVIF. But their blog posts to an RSS feed hooked to an email service to send automated campaign emails.
The issue now is that images aren’t displaying on their campaign emails anymore and we traced it down to that one change. Should we just ignore converting/compressing CMS images to AVIF if publishing the RSS to email campaigns? Anyone else deal with this?
I’d start by checking with your campaign/transactional email provider. I can’t think of a reason AVIFs would not work but specific mail readers may not support it, particularly installed ones ( web-based should work ).
If you definitely need e.g. JPEGs or WEBPs in your RSS, three main options;
Work only with the images you want in Webflow and let the native RSS support pick that up
Implement a 3rd party RSS feed from the CMS. You can build that from Zapier, etc, and can do image conversion back to your supported format
Reverse proxy. Replace the existing RSS, and rewrite the images in your supported format. Cloudflare is exceptional for this type of work.