Hi all! I was wondering if anyone working as a freelancer or agency or both might have some insight into the differences in terms of clients when you structure the voicing of your agency as “I” (feelancer) vs “we” (agency). I am interested in the way that clients respond to each voicing. I am working with Webflow on a blog post about this and would like to interview anyone who has any particular insight into the topic. Thanks!
my two cents on the topic would be that we (agency) sounds more expensive than I (freelancer). So for clients working with a limited budget the “we” might be a dealbreaker. On the other hand if the client has a relatively big budget the “we” is what makes more sense. So, in my experience whenever we (my agency) sends a proposal to a client we specify that we are a small agency that will be as convenient as a freelancer, with only one point of contact, but with most of the benefits of an agency, the experience of a designer, a developer, and a project manager. In other words, we tell the client that we are a small agency formed by freelancers with the experience of a big agency. I hope that helps.
I like that. I especially like the last part. I feel like it’s more honest.