Images: HiDPI, Cover and Contain

It’s best to leave your DPI at 72 and instead double the resolution of your image. So if your image is 100 x 100px you should double its size to 200x200px (this is why working with vectors is important) and select the “@2x” setting so that it displays the image as 100 x 100px to all your users, but with higher density for retina displays.