ok, looks like I figured it out already.
It was easier to start from scratch than to try and edit what was already there.
The only issue I am having is setting a product image as a column background.
It just doesn’t display anything.
I can put an image element into the column, and pull that from the product, that works fine.
I can use it as a background for the entire row, that works too.
But when I use the product image for a column (cell), I just get a blank image.