Activating product pages

Hi all.

Feel like I’m really missing something here, but I’m building an e-commerce site for digital products - of which I currently only have two. I’ve built the product template page for them both and want them to remain static rather than interactive as the page designs will continue to differ.

The issue for me is that I can seem to link any buttons to the specific product pages. Do I have to do some kind of activation? How can I get an e-commerce page for each of the products?

Here is my site Read-Only: LINK
(how to share your site Read-Only link)