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Website Personalisation & A|B Testing

Hi Everyone, hope you’re all OK.

Something that is on our radar for this year is to introduce personalisation into the websites we create to improve the user experience. We’ve been trialling Google Optimize, which allows you to easily do A|B tests and also some personalisation. The trouble is that the free version only allows 5 experiments, which isn’t really enough to personalise large parts of a site. The paid version reportedly costs up to $150,000 per annum which is steeeep!

Anyway, I wanted to reach out to the community to find out what if anything people are using for A|B testing and personalisation?