We have a client who will be using Webflow for their site build. However, a significant portion of their traffic and customers will be based in China. I’ve read that loading speed can be a serious issue – does this still hold true in 2025?
If not, what’s the simplest way to test performance?
If it is still a concern, what are the potential solutions? I understand that using a Chinese CDN might help, but I have no prior experience with this.
Could someone provide advice or guidance on this topic?
Website loading issues in China are primarily caused by the Great Firewall, which restricts access to various foreign websites and resources. Here’s how you can optimize your site’s performance for Chinese audiences:
For immediate improvement:
Remove or replace third-party integrations like Google Fonts, Google Maps, and social media embeds (X, Facebook, YouTube)
Use locally hosted fonts instead of external font services
Minimize external dependencies and host assets locally
For a more comprehensive solution, you can export your site using Webflow’s code export feature and host it on a China-based CDN with locally-loaded assets.
To verify performance improvements, test your site through a proxy server or VPN that simulates Chinese locations, or collaborate with users in both China and North America to compare loading times.
Hopefully this helps! If you still need assistance, please reply here so somebody from the community can help.