I am using keywords in my content but I am confused about the uses of targeted keyword.
Is there any particular way to use the keywords in the content by which we can make it SEO friendly ?
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Short Q for huge topic. If your keyword is paris - Way to use:
- url slug (wwww.mysite/why-to-visit-paris)
- Meta title
- Meta descriptions
- Heading
(h1-h6)
- body-content - rich text / p / and so on
- links (inbound and outbount to “Paris official site” and so on)
- links title + links anchor text
- Images caption/heading
- Images file name (paris-at-night.jpeg)
- Images Alts (Paris lorem ipsum)
- OG data (for facebook/twitter…and so on)
- Videos (and videos transcript)
- Schema.org data
Maybe I miss something but ± this is the idea. Not all places have the same value (Title or H1 > more important than image in the footer with alt “paris”).
When you using keyword is good to know this term "keyword-density"
:
And this topic -keyword-stuffing
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This is such a well thought out answer; well done.
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Thanks a lot for a such a wonderful explanation…