Video content analytics

Design help Webflow integrations
1

Is it possible with Webflow CMS to get any analytics from engagement with video content?

Or, would I need to do this e.g. through YouTube?

For example, we’d like to direct our leads to a video page explaining our services and program offerings (for an online school). Is there any way to determine things like, if a specific lead watched the video; how long people watched it for (specifically, or in general); or, if they watch the entire video clip to completion?

My initial research idicates that Webflow CMS does not provide such analytics services, but I would love to hear otherwsie, or alternative means.

Thanks!

2

Webflow does not have any features in this regard, but if you’re sourcing your videos from Youtube you’d have some analytics there.

You might even be able to extend that significantly using GTM and GA4, with video-specific metrics, but I have no idea what YouTube actually offers in this regard.

A more common way to do this is to use a video service like Wistia which is designed for marketing analytics and gating, e.g. pause at 1:30, require an email, proceed with the video…